SEO Crash Course for WordPress Users

Udemy

Description

Got your WordPress site up and running, but hardly anybody seems to be able to find your site in Google? Plus the whole shebang looks like a ghost town or a desert? And all that regardless of whatever you do to promote your site? Sounds familiar?

You can just do a quick and to the point video course that coaches you through the process of SEO optimizing your WordPress site. You’ll be able to set up and optimize any WordPress site in a hassle-free way. That’s because you’ll know EXACTLY what you godda do to make that happen.

Here’s What You’ll Learn:

  • What is SEO (just to get you started)
  • Installing and Configuring WordPress SEO by Yoast
  • Robots.txt file on a WordPress site
  • Google Analytics
  • Google Webmaster Tools
  • XML Sitemap
  • How to Do Keyword Research
  • Google Keyword Planner
  • Using Synonyms
  • On-Page SEO vs. Off-Page SEO
  • Where to Use Your Keyword
  • Image Optimization
  • How to Boost Page Quality
  • Video SEO
  • SEO Friendly URLs
  • Schema.org for WordPress Users
  • .htaccess Redirection Made Easy
  • Google Authorship
  • Local SEO for WordPress Users

Follow Along with Your Videos

It’s best to apply your new skills right after you learn them because it’ll help to use your new knowledge correctly and you’ll remember it for a longer time. So, you wanna watch a video and do what it teaches you right after.

See you on the flipside!

Who is the target audience?
  • This course is for all WordPress users out there who want to make Google love their site.

Requirements
  • Basic WordPress dashboard skills (you should be able to install plugins)
  • Access to an up and running WordPress so that you can put your skill to practice right away.

What Will I Learn?
  • By the end of the course, you'll be able to properly SEO tweak your WordPress site for better Google rankings.


Curriculum For This Course Expand All Collapse All 26 Lectures 02:29:16 + – Welcome 2 Lectures 04:08

This video just talks about what you’ll learn in the course and how it’ll change the way your WordPress site works.

Introduction Preview 01:24

This episode explains what SEO is actually all about and why you need to care about it if you want to drive more traffic and attract more customers to your WordPress site.

What is SEO Preview 02:44 + – Basic Setup 5 Lectures 40:27

This video coaches you through the process of installing and setting up the main SEO plugin that every WordPress site owner definitely needs. It’s actually an easy-to-follow manual on how to tweak its crucial settings. Upcoming videos will explain how to work with other settings of the plugin.

Installing and Configuring WordPress SEO by Yoast Preview 08:44

This episode deals with the topic of what you need robots.txt for, how to create and properly use it specifically on a WordPress site. Plus you’ll learn how to update your robots.txt file any time you wish without messing around with any code.

Robots.txt File 08:53

You’ll get to know what Google Analytics is, what you need it for and what EXACTLY kind of features exactly you should focus on. What’s more, you’ll learn what plugin you need to install in order to keep track of basic WordPress site stats, such as daily visits, referrers, top pages, links clicked and stuff like that.

Google Analytics 05:13

In this video, you’ll learn how to add your site to Google Webmaster Tools so that you can use its features. Plus you’ll get to know how to find your way around in the interface of the irreplaceable SEO service from Google.

Google Webmaster Tools 11:01

You’ll understand what the file is used for and how to make it work at its best with no extra hassle. You’ll be able to manage the file right from the comfort of your WordPress dashboard.

XML Sitemap 06:36 + – Keyword Research 4 Lectures 15:28

This video coaches you through the process of doing keyword research in the best way possible. You’ll be able to apply the skills for optimizing both your WordPress posts and pages.

How to Do Keyword Research 06:08

You’ll learn how to use Google Keyword Planner for keyword research and generating lucrative keyword ideas for your WordPress posts.

Google Keyword Planner 03:14

This video explains how to write your copy the smart way with synonyms rather than just stuffing it with keywords. It makes your content more engaging for your site visitors and trustworthy for search engines.

Using Synonyms 03:02

In this episode of the course, you’ll get the idea about the difference between on-page and off-page SEO. Also, you’ll learn about their main elements.

On-Page SEO vs. Off-Page SEO 03:04 + – On-Page SEO 5 Lectures 29:39

This video explains which elements of a page should contain your keyword so that you get the biggest bang for your money. You’ll never double it any more because you’ll just know for sure.

Where to Use Your Keyword 01:40

You’ll learn why you need to optimize images and how to do it both with WordPress dashboard and Photoshop. You’ll also get to know how to choose the right image file format for different cases.

Image Optimization 11:41

You’ll get to know a few really neat and easy-to-follow tips that will considerably bump up your Google rankings. It’s all about adding the right things to your copy.

How to Boost Page Quality 01:19

This episode walks you through optimizing your video content for YouTube.com so that it drives way more people right to your site. You’ll be able to make customers leave YouTube and go to your site either while watching your video or right after it.

Video SEO 09:20

You’ll learn how to properly set up your permalinks structure so that it’s both SEO and user friendly. It’s a must-do thing in our day and age.

SEO Friendly URLs 05:39 + – Advanced SEO Made Easy 5 Lectures 17:29

Sounds spooky? In fact, you’ll learn the easy way of adding Schema.org markup to your WordPress site. Your snippet will stand out of the crowd and catch the eye of potential customers.

Update as of Feb 13, 2014: Google can penalize your WordPress blog (or any other type of blog for that matter) if you don't use rich snippets properly. Be sure to use this article on the topic.

Schema.org for WordPress Users 04:13

You’ll learn how to do redirections without messing around with any code so that you can apply them any minute you need to.

.htaccess Redirection Made Easy 03:32

You’ll learn how to create Google snippets that set your site apart in search results and bring more visitors to your site.

Google Authorship 04:31

You’ll become able to efficiently do local SEO so that you can promote either your brick and mortar or online store to the local neighborhood.

Local SEO 04:23

It’s just a round-up of all the to-the-point and valuable knowledge, tips and tricks that you just learned with SEO Crash Course for WordPress Users. Now it’s time to rock out with your site out.

Before You Go 00:50

This quiz freshens up some of the SEO topics that you learned in the course.

Just to Make Sure That You Got it :) 19 questions + – Bonuses 5 Lectures 20:05 Country Specific Domain Names 7 pages Wordpress Backup Made Easy 12 pages

This lecture shows you how to configure a plugin that allows you to add a neat table in WordPress (reading an external .csv file support).

How to Add a Neat Table in Wordpress 13:23

Wordpress SEO Post Optimizer makes it possible to perform fast on-page SEO so that you can concentrate on actual content creation because all the heavy-lifting is done for you under the hood. You can just add your keywords and see at a glance what else you need to do to get the biggest bang for your buck when it comes to optimizing your WordPress posts or pages.

Wordpress SEO Post Optimizer (Plugin Review) - PDF 3 pages Wordpress SEO Post Optimizer (Plugin Review) - Video 06:42
会期:
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  • 语言: 英语 Gb

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