SEO Course for Beginners

Description

This SEO course will help you get a clear idea of how to optimize web pages the same way an SEO specialist does.

The course is structured into five major chapters, You'll learn what SEO is and how search engines rank web pages, why target audience is important and how to choose the best keywords, what the on-page SEO attributes are (all those things that have to be added to a site or modified in order for it to rank better in the search engines), how off-page SEO works (methods for obtaining links and promoting a site) and how to monitor and manage projects.

The course also contains Quizzes, which will help you test your search engine optimization knowledge and Recap and Exercise files, which will help you put into practice the things you learn.

Who is the target audience?

• This course is intended for those who want to start an online business, increase their revenues by better promoting an existing business or simply learn new skills that are in high demand

Requirements

• Basic knowledge of using the computer and surfing the web will suffice.

What Will I Learn?

• When you have completed this course, you will..
• Be able to optimize pages and articles by yourself or with little help from developers
• Know how to get top rankings on Google and other search engines for your site
• Have new skills, useful for you as an individual and for your profession or business as well
• So start now, learn by practicing; each lecture has its own recap and exercise file

Curriculum For This Course Expand All Collapse All 20 Lectures 48:21 + – SEO, search engines and strategies to be avoided 3 Lectures 04:40

Welcome to our course, here's what you need to know before you get started

Welcome to SEO Course for Beginners Preview 00:33

First things first.. learn what SEO is and why it is important, how search engines work and what methods of optimization are not recommended

What is SEO, how do search engines work Preview 03:17

Take a moment to put into practice the things you've learned in the previous lecture

Recap and Exercise file - About SEO and search engines 00:49 + – Audience and keywords 3 Lectures 05:48

In this lecture you'll learn how to make sure you're optimizing for the right keywords

Audience and How to choose the best keywords Preview 02:10

Learn how to find, analyse and select the right keywords.

If you knew the tool by Google AdWords Keyword Tool today you should look for Google AdWords Keywords Planner.

Long tail keywords (keywords that are longer than 2-3 words) have become more important.

A practical method for finding the best keywords Preview 02:44

Take a moment to put into practice the things you've learned in the previous lectures

Recap and Exercise file - Audience and keywords 00:54 + – Onpage SEO 6 Lectures 13:53

You're now all set to start learning the rules for creating or improving an article

Onpage SEO attributes - part one 02:03

Moving on to other onpage attributes that can offer you an SEO advantage

Onpage SEO attributes - part two 04:04

Take a moment to put into practice the things you've learned in the previous lectures

Recap and Exercise file On-page SEO Part 1 and 2 00:53

More onpage SEO attributes you should take into consideration

Onpage SEO attributes - part three 02:38

Last onpage SEO attributes that have to be added to a site or modified in order for it to rank better in the search engines

Onpage SEO attributes - part four 03:11

Take a moment to put into practice the things you've learned in the previous lectures

Recap and Exercise file On-page SEO Part 3 and 4 01:04

This quiz means to evaluate how much you have learned during the previous lectures

Onpage SEO Quiz 10 questions + – Offpage SEO 3 Lectures 08:02

So now that you've got a great page, how will search engines find it and how to start promoting it?

Offpage SEO - indexing, promoting and building links 03:31

More about links and the effect of Social media on SEO; methods for increasing your social media influence

More about links and social influence 03:28

Take a moment to put into practice the things you've learned in the previous lectures

Recap and Exercise file Off-page SEO 01:03 + – Link building methods and How to monitor projects 5 Lectures 14:10

In this lecture you will learn how to start creating links that will show search engines that your site deserves to rank high in their results

Link building methods - part one 04:36

More methods for obtaining links

Link building methods - part two 04:50

This lecture contains a presentation of some of the best tools for project management and monitoring

Heads up!

Google moved entirely to secure search and we'll no longer see in Google Analytics the keywords that brought visitors to the website. Here are some tips to cope with this change: http://blog.kissmetrics.com/5-alternatives-keyword-not-provided/

How to monitor and manage projects 03:03

Take a moment to put into practice the things you've learned in the previous lectures from this section

Recap and Exercise file Link building methods and How to monitor projects 01:04

This quiz means to evaluate how much you have learned during the previous lectures

Offpage SEO and Monitoring Quiz 8 questions

A wrap-up of our course

Thank you 00:36