Grow Your Business with a Strategy by Trevis Certo

Trevis Certo, Udemy

Learn the basics of strategy to help you evaluate and pursue growth opportunities for your company.

This course was designed to teach the fundamentals of strategy and growth to the owners and principals of small- to medium-sized businesses. In addition to the content developed to convey ideas about strategy and growth, this course also offers a number of applications designed to help participants to apply the content to their own businesses.


  • What are the requirements?
    • No special software or books needed. The only requirement is the motivation to grow your company.
  • What am I going to get from this course?
    • Over 18 lectures and 1.5 hours of content!
    • By the end of this course, you will have the knowledge necessary to develop a strategic growth plan for your company.
    • In this course you will learn the fundamentals of strategy.
    • In this course you will learn how to link your plans for growth to your strategy.
  • What is the target audience?
    • Owners and principals of small- to medium-sized businesses
    • Individuals interested in starting their own businesses

SECTION 1: What is Strategy?
  • Content: What is Strategy?
  • Application: What is Your Strategy?
  • SECTION 2: Your Company's External Environment: What's Going on out There?
  • Content: External Environment
  • Application: Your Company's External Environment
  • SECTION 3: Your Company's Internal Environment: Value Propositions
  • Content: Internal Environment: Value Propositions
  • Application: Your Value Proposition
  • SECTION 4: Your Company's Internal Environment: What are We Doing?
  • Content: Internal Environment: VRIO
  • Application: VRIO and You
  • SECTION 5: Business-Level Strategy: Doing Different Things or Doing Things Differently
  • Content: Your Company's Business-Level Strategy
  • Application: Your Business-Level Strategy
  • SECTION 6: Strategic Growth and Intentions
  • Content: Strategic Growth and Intentions
  • Application: Your Growth Intentions
  • SECTION 7: Growing in Different Patterns
  • Content: Growth Patterns
  • Application: Growth Patterns
  • SECTION 8: Analyzing Growth Opportunities
  • Content: Evaluating Opportunities
  • Example: Growth Opportunities at Duke Burgers
  • Application: Your Growth Opportunities
  • SECTION 9: Bringing It Together: Concluding Thoughts
  • The Final Application
  • 会期:
    • 自由时间安排
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    • 语言: 英语 Gb

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