The SEO (search engine optimisation) industry is booming, and is showing no signs of slowing down any time soon. Forbes estimates that by the end of 2020, it will be worth $80 billion, so it’s an ever-growing field in which to develop your own business.
This comprehensive course covers everything you needed to know about starting up your own SEO business from scratch. Throughout, you’ll be under the guidance of Joshua George, founder and owner of leading digital marketing agency ClickSlice.
You’ll cover the three options you have if you have no experience of SEO - learning it, outsourcing it or using a hybrid of the two options - and will delve into the motivations for you wanting to start your own SEO business.
You’ll then be taught how to pick a name, determine your business’s direction and scaling and get an insight into the six key elements you must include on your website to make it successful.
You’ll also decipher the typical SEO workflow process and will differentiate between national and local SEO.
You’ll cover strategies to get clients to your SEO business - including organic listing and cold emails - as well as the three different pricing levels you can charge based on data and on value provided.
You’ll also be taught on how to set up and send invoices, as well as how to handle client objections, how to keep them happy and how you can use different forms of reporting in which to determine your results.
This SEO and digital marketing course is suitable for learners who are interested in starting their own SEO business.
Experience in SEO will be helpful, but this course is also designed for those who have no experience.