Customer Relationship Management

Shainesh G, IIMBx

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.

Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.

Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.

In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

Topics covered include:

  • Customer retention
  • Customer centricity
  • Customer lifetime value
  • Customer value management

What will you learn

  • The meaning and application of CRM
  • Benefits of CRM to companies and consumers
  • How to implement CRM best practices
  • The importance of bonding and building loyalty with customers
  • How to build long term customer realtionships 

会期:
  • 2019年2月21日
介绍:
  • 免费:
  • 收费:
  • 证书:
  • MOOC:
  • 视频讲座:
  • 音频讲座:
  • Email-课程:
  • 语言: 英语 Gb

反馈

目前这个课程还没有反馈。您想要留第一个反馈吗?

请注册, 为了写反馈

还有这个题目的:
Bcbbc43f-ba44-4220-950a-3a8fac4dd0f6-e3708e5afabd.small Managing the Value of Customer Relationships
Learn how to identify your most valuable customers to develop and implement...
Af600da1-30be-47ed-8e81-0931a2898f92-efcd6785a043.small Innovation: From Plan to Product
Learn how to build an innovative business model using the most effective tools...
3b15de0f-832c-4474-b9c8-1fd1b398d372-b7b3550dc4f3.small Customer-Centric Innovation
Learn to take on competition by creating successful and innovative ideas for...
16ec8ca9-4679-4a8d-af80-862cd278f1a3-7166e514deac.small Hospitality and Tourism Technology and Innovation
Learn about information and communication technologies [ICTs] and innovations...
Db9e2f32-439c-4f42-b3a0-8fe93b68b031-39ac1a4dad82.small Managing Marketing in the Hospitality and Tourism Industry
Learn the latest principles and theories in marketing and how to apply them...
还有edX:
9dfa7041-eb6c-41fe-a1d7-54e7cc21f812-716252d8d5e6.small Business Communication
Learn how to effectively communicate and build professional relationships through...
B826a61b-6d2b-42a7-b757-cbcbe8b794c6-64bc93c988a6.small Teamwork & Collaboration
Learn essential teamwork and collaboration skills to lead, build and motivate...
4c70ad9b-9602-49af-bf00-83fa4bf47708-c5edba3c3294.small Machine Learning with Python: from Linear Models to Deep Learning
An in-depth introduction to the field of machine learning, from linear models...
E42186c5-bb5a-475d-9af8-2548444e8dcf-2aaa78a4cd03.small EQ for Family Business
An introduction to the importance of cultivating emotional intelligence in family...
7448c6b1-7aae-42ee-911b-cddfa9fe01c5-096386855b90.small English Composition
Improve your writing skills in this comprehensive introduction to English composition...

© 2013-2019