Platform Strategy for Business

Marshall Van Alstyne, BUx

Learn how you can design, launch, monetize and compete in a networked platform market.

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to innovate in a platform environment. You will learn how to negotiate platform startup, convert existing products to platforms, and make vital decisions on issues of openness, cannibalization, and competition.

Learners in this course will solve real-life problems using concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory.

The instructor for this course literally wrote the book on the topic: " Platform Revolution: How Networked Markets Are Transforming the Economy --and How to Make Them Work for You. "

This course is part of both the Digital Leadership and Product Management MicroMasters programs.

What will you learn

  • How to successfully launch and design a business platform
  • Why platform firms beat product firms and how the structure of platform firms is fundamentally different
  • Why traditional platform pricing models fail and how to choose a successful pricing model
  • How to compete in winner-take-all network markets.

会期:
  • 2020年8月13日
介绍:
  • 免费:
  • 收费:
  • 证书:
  • MOOC:
  • 视频讲座:
  • 音频讲座:
  • Email-课程:
  • 语言: 英语 Gb

反馈

目前这个课程还没有反馈。您想要留第一个反馈吗?

请注册, 为了写反馈

Show?id=n3eliycplgk&bids=695438
NVIDIA
还有这个题目的:
Add90f6e-a710-400d-998d-42ca68fb80e3-379446ceaa42.small Online Marketing Strategies
Learn about online marketing opportunities and how to use the Internet, social...
21448_fb9c_32 Global Personal Branding- Achieve your goals with your online presence
Discover your purpose online -- get connected & effective. Improve your...
Eclass ThinkorSwim Stock Options Trading
TRADING AS A BUSINESS Discover exactly how to create a huge monthly income...
21889_1387_4 How to Use LinkedIn for Business: LinkedIn for Entrepreneurs
In less than 1 hour each week, you can generate highly-targeted sales leads...
18821_ca55_7 Media Buy Academy: Get More Leads & Sales to Your Website by Knowledge.ly .ly (and 1 other)
Discover the Proven Strategies to Generate 10x More Leads and Sales in Any...
还有标题«经济与金融»:
9cdfd053-edd7-43b0-b595-c73aa4beeaaa-ec54455e22d1.small Fundamentals of Market Structure
Learn the basics of market structure, including key market participants and...
0820e81d-ef84-4ac3-8f87-d24714c6dd4c-9724de536a32.small Landscape Finance: Investing in Innovation for Sustainable Landscapes
Bridge the gap between finance and landscape! Learn to navigate the web of landscape...
A7512d5c-f6d9-4da4-afec-f78cc712ba40-6691982efc57.small Circular Economy: An Interdisciplinary Approach
Join the transition towards a circular economy considering economic, supply...
791ba786-7112-4fc4-a0fb-f2ab5487c737-86eeb21ade6a.small Economics and Policies in a Biobased Economy
Lead your company to make the switch to biobased resources and build a profitable...
A85cb783-d054-43ba-9934-71d2cf9de97f-e8d0a5e85834.small Business Strategy and Operations in a Biobased Economy
Lead your company to make the switch to biobased resources and build a profitable...
还有edX:
4178fda1-e8c7-476c-81e8-8a6b453a6a76-569208c21635.small Humanitarian Response to Conflict and Disaster
Learn the principles guiding humanitarian response to modern emergencies, and...
695ff980-b45a-425f-bee6-51bf6e962d90-de2d1a1c22e0.small Video Game Design History
Learn about the evolution of video games from experts at The Strong National...
595aa0b6-077d-439b-a651-95a9ee65c51a-fc966dc2648f.small Video Game Design and Balance
Learn about the video game design process and experiment with effective methods...
Fcd236ea-68ae-46f7-b991-849a41cebc64-0ea84acf6bad.small Video Game Asset Creation and Process
Learn about the tools, processes and platforms that allow video game assets...
A3940ac0-0757-4181-8b9d-5741f8a934fc-87e2da858ee6.small Minds and Machines
An introduction to philosophy of mind, exploring consciousness, reality, AI...

© 2013-2019