Biotechnology

Yali Friedman, Ph.D., Biotech U

As biotechnology changes paradigms in medicine, agriculture, and industrial processes, there is a pressing need for cross-trained individuals capable of developing new innovations and bringing them to market. Biotech U helps you understand the business of biotechnology, how to start and manage biotechnology companies, and how to better service the needs of biotechnology companies.

Biotech U goes beyond simple 'science for non-scientists' or 'mini MBA' offerings, and describes the convergence of scientific, political, regulatory, and commercial factors that drive the biotechnology industry and define its scope.

Biotech U is based on the leading business-of-biotechnology text, Building Biotechnology, which has been adopted by more than 50 schools, and is taught by Yali Friedman, Ph.D., chief editor of the Journal of Commercial Biotechnology and a former instructor in biotechnology management at the National Institutes of Health.

Course Requirements
- This course presumes no former training in business, science, or law

Intended Audience
- New hires to biotechnology and related companies
-New biotechnology company founders
-Entrepreneurial scientists
- Entrepreneurs and established businesses seeking to enter the biotechnology industry

Course Objectives
- Understand the commercial factors driving and constraining biotechnology development
- Learn how biotechnology is regulated, and how regulations can both limit and drive innovation
- Learn about patents and other forms of intellectual property protection in biotechnology, and why they are crucial for innovation
- Learn about domestic and international biotechnology policy decisions and how to balance innovation incentives with economic realities
- Learn about the science behind biotechnology, and its applications

More than 6 hours of contents in 50+ videos

Introduction
- Introduction

The Development of Biotechnology
- The Development of Biotechnology
- Knowledge and Skills
- Application
- Industry Trends
- Company Examples: Genentech and Amgen

The Science of Biotechnology
- The Science of Biotechnology

Introduction to Molecular Biology
- Information Flow in Molecular Biology
- DNA, Genes, and Protein
- The Big Picture

Drug Development
- Biotechnology vs. Pharmaceutical Drug Development
- The Five Basic Steps of Drug Development
- Qualities of a Good Drug

Tools and Techniques
- Tools and Techniques Overview
- Bioinformatics
- Genomics and Proteomics
- Biologic Delivery and Nanotechnology

Applications
- Applications Overview
- Green Biotechnology: Agriculture
- White Biotechnology: Industrial Processes and Bio-based Products
- Red Biotechnology: Medical Applications

Patents, Regulation, and Policy
- Patents, Regulation, and Policy

Intellectual Property
- Intellectual Property Overview
- Patents
- Patent Challenge and Exemptions
- Trade Secrets
- Trademark
- The Role of Intellectual Property in Biotechnology

Regulation
- Regulation Overview
- Food and Drug Administration Clinical Trials
- FDA Incentives and Other Regulations
- Department of Agriculture and Environmental Protection Agency

Policy
- Policy Overview
- Promoting Biotechnology
- Balancing Innovation Incentives with Economic Contraints

The Business of Biotechnology
- The Business of Biotechnology

Biotechnology Company Fundamentals
- Biotechnology Company Fundamentals Overview
- Company Formation
- Business Model
-Team
- Company Characteristics

Finance
- Finance Overview
- Development Stages and Funding
- Public Markets
- Other Funding Sources
- Valuation

Marketing
- Marketing Overview
- Marketing as a Guide for R&D
- Market Structure and Marketing Environment
- Reimbursement

Managing Biotechnology
- Managing Biotechnology Overview
- Starting Up
- Managing R&D
- Dealing with Failure

Final Words
- Final Words

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  • 语言: 英语 Gb

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